|Paper covering the windows at Kingsmill's is removed prior to the store opening.|
I watched in amazement as one of the TV crews shot exterior shots for the on-air coverage. They shot a lot of their interior stuff before the store opened and then they left the store and crossed the street. Well away from any action they put their camera up on a tripod and grabbed some exterior shots.
It looked like they were capturing some pretty boring stuff. I shook my head with a mix of disgust and disbelief.
Years ago I got a degree in film from Ryerson in Toronto. I learned that one should shoot video for TV with some of the same goals as one would shoot a movie.
First, tell a story. Each shot should serve to advance the narrative. Next, strive for visual interest in each shot. Ideally, you are shooting fantastic stills at the rate of 24 frames per second. And don't overlook action.
The action of the store employees preparing for the opening could be contrasted with the patient waiting of the small crowd waiting for the doors to open. Done right, this would add a little tension to the piece.
Oh well, the television folk that I watched appeared to want nothing more than to shoot some on-air filler. Sad.
|The number of shoppers swelled in the moments before the store opening.|